What is Mass Communication & Media Studies?

Mass communication: an intensive term that largely encompasses social media, print media, electronic media and all related activities that entail the aforementioned mediums of communication. Mass communicators distinguish the best medium of communication for reaching out to the masses.

Mass communicators use journalistic tools such as: blogs, magazines, television, newspapers, websites, mobile apps and social media to reach out to the common man.

Furthermore, mass communicators also use various strategic communication tools such as: strategically crafted messages about product quality, branding, packaging, company and its services to stretch out to the masses.

COURSE OVERVIEW

BS Program in Mass Communication and Media Studies is design to give students the knowledge needed to become effective, informed, strategic and ethical mass communicators regardless of the medium. The Mass Communication and Media Studies is essentially an emerging program which would consist of 46 courses and an internship project with a total of 139 credit hours.

This program covers four main elements. First it will focus on the main subject necessary for mass communication and media studies. The second element covers the subject of other relevant courses from variety of fields such as economics, sociology and statistics etc. The third element covers specialized courses of mass communication and media studies. The last element covers the internship having no credit but is mandatory for all students.

Media Mass Communication

Department of Mass Communication & Media Studies is a new department that offers world class bachelor’s degree in Mass Communication & Media Studies. The main of the department is:

  • To prepare the students to learn effective communication on broader level and to recognize and analyze the media problem coming across the local areas.
  • To make the students understand the role of mass media and meet the expectations of their local people.
  • To make the students learn how to develop social, human, technological, organizational, environmental mode of communication for the benefit of their community.
  • To make students aware of the economic, political and ethical code of conduct for the mass communication and media studies.

Career Path:

A professional Course in Mass communication unlocks doors for a career in films & TV, subeditors, feature writers, columnists, graphics development, reporters, documentary and film making.

They can also be hired as media-managers, development communication specialists and can also be a part of various social media field by national and international organizations.

ADMISSION REQUIREMENTS

  • HSC, A Levels or Equivalent with minimum 60% Marks.
  • An Affidavit by the student to comply with university rules and regulations.

Scheme of Studies

Semester 1

Code Course Name
Cr.Hrs
JMC-101 Introduction of Communication
3
JMC-102 Introduction of Journalism
3
ENG-101 Functional English
3
PLS-101 Political Science
3
PS-101 Pakistan Studies
3
SWS-101 Intoduction to Sociology
3
Total
18

Semester 2

Code Course Name
Cr.Hrs
JMC-151 Media and Society in Pakistan
3
JMC-121 Media Writing
3
ENG-134 Communication Skills
3
RS-101 Islamic Studies ( Compulsory)
3
SWS-103 Social Work and Human Behavior
3
ECON-102 Fundamentals of Economics
3
Total
18

Semester 3

Code Course Name
Cr.Hrs
JMC-201 Introduction to Intercultural Comunication
2
JMC-221 Feature, Column and Editorial Writing
3
JMC-202 Introduction to Political Communication
2
JMC-253 Digital Skills
4
JMC-254 Radio Production
4
PH-101 Introduction to Logic
3
Total
18

Semester 4

Code Course Name
Cr.Hrs
CS-101 Introduction to Computing
4
JMC-232 Communication for Skills for Media
2
JMC-225 News Reporting
4
JMC-226 Newspaper Production
4
JMC-257 Advanced Digital Skills
2
Total
16

Semester 5

Code Course Name
Cr.Hrs
JMC-332 Advertising for Media
2
JMC-351 Media Law, Ethics and Literacy
2
JMC-311 Communication Theories-I
3
JMC-352 Advanced Radio Production
4
JMC-354 TV News
4
ENG-334 Technical and Business Writing
3
Total
18

Semester 6

Code Course Name
Cr.Hrs
JMC-312 Communication Thesis- II
3
JMC-341 National and International Affairs
2
JMC-353 Media Management
3
JMC-323 Advanced News Reporting
4
JMC-331 Fundamentals of Public Relations
3
STAT-211 Statistics-I
3
Total
18

Semester 7

Code Course Name
Cr.Hrs
JMC-414 Global Communication
3
JMC-481 Communication Research Methods
3
JMC-422 Photo Journalism
2
JMC-431 Advanced Public Relation and Advertising
2
JMC-455 Advanced TV Production
4
JMC-491 Senior Design Project-I
3
Total
17

Semester 8

Code Course Name
Cr.Hrs
JMC-471 Specialized Journalism (Seminar)
2
JMC-413 Development Support Communication
3
JMC-492 Senior Design Project – II
3
JMC-493 Capstone*
3
JMC-421 Global Journalism
3
Total
14