Faculty of Management & Social Sciences

School of Business Administration & Social Sciences

Nine programs are offered across the school, spanning business, finance, psychology and media, built on ethical values and industry-aligned curricula.

Explore Programs ↗Meet the Faculty ↗
9

Programs offered across the school

130–142

BS credit hours

About the School

Professionals for the emerging needs of the market

The Business Administration & Social Sciences School is akin to produce professionals suitable for the emerging needs of the market. We strongly believe that the educational environment, curriculum and teaching methodologies must lead to instilment of ethical and moral values coherent with the culture and religion of our society. To achieve these objectives, the programs offered by the School of Business Administration & Social Sciences place a strong emphasis on ethical values.

The school offers an array of different programs which includes PhD, MS, MBA, MS Psychology, BBA, BS-Psychology, BS Accounting and Finance, BS Business Analytics, BS Media Studies & Mass Communication & Advanced Diploma in Clinical Psychology. In an era of globalization, the need of business education is vital for the success of any business. Our dedicated faculty and staff are committed to impart knowledge and our programs are designed in such a balanced way that not only cover the academic aspect but also provide the opportunity of research and interaction with business and industry. The aim of programs is to combine professional skill development with a critical awareness of the issues involved in learning and managing, complex organizations, with a particular emphasis on Business education, Finance, Marketing, Human Resource Management and Management Skills.

Vision

To emerge as a leading school of business and social sciences aiming to achieve academic excellence to meet the global standards, market dynamism with the sense of corporate social responsibility.

Mission

Fostering academic excellence in the fields of Business and social sciences through research and development by establishing national and international collaborations that facilitate students in acquiring managerial and social skills.

BusinessFinancePsychologyMedia
Leadership Messages

From the Dean, the Associate Dean and the Principal

Portrait of Prof. Dr. Adil Adnan
Dean's MessageProf. Dr. Adil AdnanDean, Faculty of Management & Social Sciences

On behalf of all our faculty, staff members, and students, I welcome you all to the IQRA National University. As Dean of the Management & Social Sciences, I'm exceptionally honored of the rich tradition of providing practical, experience-based education that IQRA National University has upheld since its founding. Schools under the Faculty of Management & Social Sciences, INU prepare the students to become leaders with the moral depth and intellectual intensity necessary to meet the challenges of a time of critical transition in society.

Portrait of Prof. Dr. Amna Ali
Associate Dean's MessageProf. Dr. Amna AliAssociate Dean, Faculty of Management & Social Sciences

It gives me an immense pleasure to serve as the Associate Dean of Faculty of Management and Social Sciences. It is worthy to state that we at the School of Business Administration offer a complete package of Business Education starting from Bachelors of Business Administration to PhD in Management Sciences. Keeping in view the market trends the other programs offered under the umbrella of Social Sciences is BS-Psychology. The School keeps updating its courses periodically keeping in view the varying needs of the business, industry, and society, following the Higher Education Commission and its Business Education & Accreditation Council. We, at the school of business provide a progressive and learning-centric environment. The students are provided with all necessary facilities for their overall development.

Portrait of Dr. Faisal Sheraz
Principal's MessageDr. Faisal SherazPrincipal, School of Business Administration & Social Sciences

Academic excellence, leadership development, social responsibility

It is a privilege to serve as the Head of the School of Business Administration & Social Sciences at Iqra National University, Peshawar. The School is firmly committed to academic excellence, leadership development, and social responsibility. We provide a dynamic learning environment that fosters intellectual growth, professional competence, and strong ethical values, enabling our students to emerge as skilled professionals and responsible contributors to society.

Programs Offered

Nine programs offered across the school

Select a program to view its overview, credit-hour structure, published scheme of studies and admission eligibility.

Bachelor's

BBA (Bachelor of Business Administration)

130 CH

Credit hours

4 Years, 8 semesters

Duration

Course Overview

It is a four years' program consists of eight semesters, 47 courses and 130 credit hours. The duration for degree completion is 4 years. The program is based on three key elements. Element one consists of grounding in the core courses which are essential to business management. The second consists of general courses from education and supporting courses from variety of fields to pillar the critical and innovative thinking related to dynamic business environment. The third element consists of specialized courses in the field of Finance, Marketing, Human Resource Management and Digital Marketing.

Program Educational Objectives (PEOs)

PEO 1Foundational Business Competence

Apply fundamental business knowledge and skills to perform effectively in entry-level business and managerial roles.

PEO 2Ethical & Analytical Decision-Making

Demonstrate ethical judgment and analytical decision-making in diverse business environments.

PEO 3Continuous Learning & Professional Growth

Pursue continuous learning and professional development for career advancement and adaptability in dynamic business environments.

Program Learning Outcomes (PLOs) / Graduate Attributes

PLO 1

Demonstrate comprehensive knowledge of key business functions, such as management, marketing, accounting, human resource management, entrepreneurship, finance, and operations, and apply this knowledge to solve practical business problems.

PLO 2

Employ critical thinking and analytical tools to assess business situations, interpret data, and make sound, evidence-based decisions.

PLO 3

Communicate effectively in professional business contexts, both in writing and orally, and collaborate productively within diverse and cross-functional teams.

PLO 4

Integrate ethical reasoning and legal understanding into business practices, recognizing responsibilities to society, stakeholders, and the environment.

PLO 5

Exhibit entrepreneurial thinking and a global business perspective, adapting to dynamic markets and cultural contexts.

Specializations

1Finance2Marketing3Human Resource Management4Digital Marketing
Tuition fee · Fall 2026

Bachelor of Business Administration

Total feeRs 697,809
Admission / registration (once)Rs 25,000
Length4 years · 8 semesters
  1. 1stRs 93,158
  2. 2ndRs 93,158
  3. 3rdRs 82,807
  4. 4thRs 93,158
  5. 5thRs 77,632
  6. 6thRs 77,632
  7. 7thRs 77,632
  8. 8thRs 77,632

The total includes the admission fee. Degree Fee and Convocation Fee are charged in addition.

All programme fees Fee structure (PDF)

Scheme of Studies

Business CoreHEI Decided CoreInterdisciplinaryGeneral EducationElectiveProject / Internship
  • GEN-111Quantitative Reasoning-I
    General Education3
  • GEN-112Functional English
    General Education3
  • GEN-113Applications of Information & Communication Technologies
    General Education2+1
  • MGT-112Principles of Management
    Business Core3
  • MGT-111Introduction to Business
    HEI Decided Core3
  • IDC-211Introduction to Economics
    Interdisciplinary3
Total Credit Hours: 130 · Scheme of Studies Fall 2026

List of Elective Courses

Finance Specialization

Contemporary Issues in FinancePublic FinanceInternational FinanceMergers & AcquisitionsStrategic Financial ManagementIslamic Banking & FinanceInvestment Analysis and Portfolio ManagementMoney & Capital MarketsFinancial Statement AnalysisInsurance Management & PracticesFinancial Risk ManagementBehavioral FinanceCorporate FinanceBlockchain for FinanceFinancial Modeling for Decision MakingFinTechTreasury & Fund ManagementPrivate Equity and Venture CapitalFinancial Markets RegulationsCases in FinanceFinancial EconometricsCorporate Governance

HRM Specialization

Contemporary Issues in Human Resource ManagementInternational Human Resource ManagementTime ManagementAI in HRMCompensation and Benefits ManagementCross-Cultural and International HRMData-driven Decision-making in HRDigital HR TransformationEmployee EngagementEmployee Relations and Labor LawHR Analytics and MetricsHR Metrics, Dashboards, and Decision SupportHuman Resource Information Systems (HRIS)Industrial Relations and Labor LawsLeadership and Team DynamicsNegotiation and Conflict ManagementOrganizational Development and Change ManagementPeople Analytics and Workforce IntelligencePerformance Management SystemsStrategic Human Resource ManagementTalent Management and Recruitment StrategiesTraining and DevelopmentVirtual Collaboration and Digital Team ManagementWorkforce Planning and HR Forecasting

Marketing Specialization (proposed by HEC)

Advertising & Promotional StrategiesBrand ManagementSales ManagementRetail MarketingInternational MarketingSocial MarketingMarketing ResearchServices MarketingDigital MarketingConsumer BehaviorAI in MarketingIntegrated Marketing CommunicationsMarketing for Nonprofit OrganizationsRetail ManagementTourism MarketingMarketing 4.0Agricultural MarketingElectronic CRMCase Studies in MarketingSEO & Search MarketingB to B MarketingAI-Driven MarketingModern Retail & Franchise ManagementDigital Content & CopywritingCRM & Marketing AutomationSocial Media & Influencer Marketing

Digital Marketing Specialization

Digital BrandingSocial Media MarketingDigital Skills Development-I (Graphic Design)Writing for Digital Space ManagementDigital Sales ManagementDigital Campaign ManagementSearch Engine Marketing & AnalyticsDigital Skills Development-II (Copy Writing)Website Design & DevelopmentCyber SecurityCyber Law and Ethics in Digital MarketingSearch Engine OperationAI in Digital MarketingArtificial Intelligence in Digital MarketingBlockchain for E-CommerceBusiness Model Innovation in the Digital AgeCustomer Relationship Management (CRM) SystemsDigital Branding and Online Reputation ManagementDigital Marketing and Performance AnalyticsE-Commerce Strategies and TechnologiesEthics, Sustainability, and Digital BusinessInnovation and Entrepreneurship in Digital MarketsOnline Consumer Behavior and EngagementSearch Engine Marketing (SEM) and Optimization (SEO)Social Media Marketing and Content StrategySupply Chain and Fulfillment in Digital Commerce

Admission Criteria

  1. 1.HSSC, A Levels or Equivalent with Minimum 50% Marks as per HEC criteria.
Apply Online ↗Admissions Info
Faculty

Scholars, practitioners and researchers

Faculty across management sciences, finance, psychology, media studies and social sciences.

Leadership & Professors

Prof. Dr. Adil AdnanDean
Prof. Dr. Amna AliProfessor / Associate Dean (FMSS) / Director of Postgraduate Programs
Dr. Faisal SherazPrincipal / Associate Professor
Prof. Dr. Liaqat AliProfessor
Dr. Alam Zeb KhattakAssociate Professor / Head of Psychology Program
Dr. Naveed AzeemAssociate Professor
Dr. Arshad IqbalAssociate Professor

Assistant Professors

Dr. Asad UllahAssistant Professor
Dr. Zaigham AbbasAssistant Professor
Dr. Azmat Ali ShahAssistant Professor
Dr. Abdus SalamAssistant Professor
Dr. Mudassar AbdullahAssistant Professor
Alumni Voices

In our graduates’ words

My journey at INU has been the most valuable and memorable part of my life. Besides my education it has given numerous amazing memories, which I can hold on to for eternity, seeing how the institute has grown and is growing further makes me proud. The department that makes me proud the most is the Career Development Centre: till now we had only heard about career drives being conducted in IM|Sciences, it was a myth to us. But the dedication on continuous effort of this particular department has brought dozens of employer to the institute to conduct career drives. Lucky you, now more sending your CV to places! I wish all the best to everyone who is part of this glorious institution, enjoy it and make the most of it while u still can.

Jalal Hussain ShahAlumnus, School of Business Administration & Social Sciences

I had a splendid experience at IQRA National University. Including academic excellence, students at INU are also provided with the knowledge regarding realistic aspects of life and are continuously improved for career advancement. The faculty members have been a fruitful figure in engraving in us the sense of accountability, curiosity to learn and the enthusiasm to move beyond our potential. I, not only chose INU for my bachelor's degree but for master's program as well. INU not only caters with knowledge but also with character building and career development. This institute has the excellent, skilled, professional and highly qualified teaching staff which ensures the future of the students is in the best hands and they are at the right direction to turn into successful leaders, no matter which ever subject or program they select.

Mominah RiazAlumna, School of Business Administration & Social Sciences