MEDIA STUDIES & MASS COMMUNICATION

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ABOUT US

The Media Studies and Mass Communication Department was established in 2015. IQRA National University introduced 4years BS program of Media Studies and Mass Communication for the first time in Peshawar.

Full-time faculty members specialized in communication-related academic research and professional media disciplines are available in department.

The undergraduate curriculum of the Media Studies and Mass Communication Department is made up of skilled courses that focus on the practice of journalism and media production and conceptual courses that teach students to analyze media and media institutions in a democratic society. We stand out among other mass media programs in our emphasis on both practice and theory.

VISION

To become a leading media studies and mass communication department by contributing towards positive social change, standard teaching and focusing on research, skills development and contemporary issues in the field.

MISSION

To nurture a dynamic and ethical learning environment that equips intellectuals with the technological skills, critical thinking abilities and entrepreneurial mindset necessary to excel in the evolving media and mass communication landscape.

CORE VALUES

  • Engage with the community
  • Communicate ethically and professionally
  • Understand global diversity
  • Think and reflect critically
  • Embrace technology to serve the public good.

GOALS

  • We strive to educate ethical, socially responsible, well rounded and fair-minded Reporters and Producers of visual and verbal messages.
  • We prepare students for lifelong learning beyond their first job by teaching them to be active participants in society who can critically consume as well as produce media content.
  • Strengthen profession skills development to ensure we are providing the greatest opportunity for student career placement.
  • Improve student career preparation, readiness and competitive standing.

COURSE OVERVIEW

  • Program Name: B.S (Hons.) Media Studies and Mass Communication
  • Program duration: 4 Years/ 8 Semesters
  • Credit Hours: 138
  • Courses: 49 including Internship and Final Project

ELIGIBILITY

F.A/F.Sc with 2nd division or A-Levels with 45% marks

SPECIALIZATION OFFERING:

  • Electronic Media
  • Print Media
  • Advertising and Public Relations

ACADEMIC STRATEGY

  • The curriculum is built on a foundation of basic skills: Writing, TV Production, Radio Production, Reporting, Advertising, Public Relations, Direction, Ethics, Law and Critical thinking.
  • Students work across broadcast, print and internet media but may develop their own specialty.
  • The state of the art, Multimedia Newsroom/Studio and Computer Labs provide hands on class room experiment and offer opportunities to produce professional News Anchors, Reporters, Producers News Directors and Writers.
  • Faculty members come from diverse research and professional backgrounds; many of them are experienced print and broadcast journalists who provide inside beyond text books. Media professionals regularly interact with students as Guest lecturers and adjunct professors.
  • Students work on professional videos and audio recording systems, camera’s and associated accessories to produce award winning journalism.  

FACULTY MEMBERS

MUHAMMAD FAHEEM
LECTURER/HOD
Ph.D IN PROGRESS

ANUM HAMID
LECTURER/DEPARTMENT COORDINATOR
Ph.D IN PROGRESS

MUHAMMAD SAEED
LECTURER
Ph.D IN PROGRESS

SHAHAB ALI
LECTURER
Ph.D IN PROGRESS

AMJAD KHAN
LECTURER
MS Journalism and Mass Communication

NUMAN KHAN
Producer/Coordinator
Ms Media Studies and Mass Communication