BBA (4 YEARS PROGRAM)

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BACHELORS OF BUSINESS ADMINISTRATION

Program Overview

The Bachelor of Business Administration (BBA) at Iqra National University is a 4-years full-time program (8 regular semesters) comprising 133 credit hours designed according to National accreditation guidelines. The program is based on three key elements. Element one consists of grounding in the core courses which are essential to business management. The second consists of general courses from education and supporting courses from variety of fields to pillar the critical and innovative thinking related to dynamic business environment. The third element consists of specialized courses in the field of Finance, Marketing, Human Resource Management and Digital Marketing.

WHY CHOOSE BBA?

  • Critical Thinking & Leadership: Courses in communication, ethics and leadership prepare you to navigate complex decisions confidently.
  • Strong Industry Linkages: Partnerships with local businesses, chambers of commerce, NGOs, and government departments offer practical exposure and Internships opportunities.
  • Entrepreneurship Focus: Students learn how to build sustainable businesses and startup ideas.
  • Technology-Driven Learning: Learning business analytics, e-commerce, and digital marketing prepares students for the modern workplace.

PROGRAM STRUCTURE

  • Duration: Minimum 4 Years (8 Semesters).
  • Total Credit Hours: ~133
  • Medium of Instruction: English
  • Internship: Mandatory Industry Internship (8-10 Weeks) in 7th or 8th Semester
  • Capstone Project: Final-Year Business project or Research-based thesis.

OFFERED SPECIALIZATION

  • Digital Marketing
  • Finance
  • Marketing
  • Human Resource Management 

CAREER PATHWAYS AND FURTHER EDUCATION

  • Private Sector (Banks, FMCGs, consultancies, startups)
  • Public Sector (Civil services, Development agencies)
  • NGOs & International Organizations (UNDP, USAID, etc.)
  • National & International Businesses & Family Enterprises
  • Entrepreneurship / Self-Employment
  • Further Education (MBA, MS, CSS, ACCA, etc.)

ADMISSION REQUIREMENTS

  • HSSC, A Levels or Equivalent with Minimum 45% Marks.
  • Reserved seats as per University policy.

ACCREDITATION & RECOGNITION

  • Recognized by the Higher Education Commission (HEC), Pakistan.
  • Compliant with the National Business Education Accreditation Council (NBEAC)
  • Part of INU’s broader commitment to excellence in education, innovation, and community development

SCHEME OF STUDY BBA (HONS) 4 YEARS

Downlaod BBA Curriculum

* For Admissions: Call our admission office at 091-5822815 to speak with our admission counselor or email us at admissions@inu.edu.pk